Under Armour, inventor of those stretchy, breathable football undershirts years ago, is now in the outerwear biz.
Early this month, North Texas showed off its new helmet-to-cleat Under Armour uniforms, having benefited from a relationship between the company and coach Todd Dodge. Southlake Carroll was one of about 15 high schools nationwide in the UA stable.
UNT"s sharp, new look includes white helmets for the first time since "Mean" Joe Greene terrorized opponents in the late 1960s.
"When I got this job," Dodge said, "I never thought in my wildest imagination [Under Armour] would call and seek us out to be their fifth team."
Starting this week, UA's fledgling uniform line will be worn by only Auburn, South Carolina, Maryland, Texas Tech and lil' ol' UNT. Dodge has taken some teasing for a resemblance to Carroll, especially with the white domes and return to Kelly green.
"I knew people would try to turn it into something, which I can't control," he said.
When you have an official head-to-toe outfitter for the first time in 90 years of football, who cares?