USA Today quotes a marketing executive in a story today questioning the projections of the Big 12 television package that has kept 10 teams in the conference. Read the story here.
A.J. Maestas, president of Navigate Marketing called the projected average annual TV splits of $20 million for Texas, Oklahoma and Texas A&M, with the other schools getting $14 million-$17 million each, "too high, just not realistic."
"Now, who knows? Maybe they can break the mold and come up with a model nobody's seen."
His firm projects an average annual total of $135 million a year for the 10 schools.
Find out what Big 12 commissioner Dan Beebe says in a news conference at 11 a.m. CST today at www.Big12sports.com.
SI.com has obtained a "white paper "distributed by commissioner Dan Beebe to Big 12 presidents warning that a a radical realignment into 16-team power conferences could lead college athletics to the loss of tax-exempt status and the paying of college athletes.