UT's decision to hop in bed with ESPN probably isn't sitting too well for the good folks in College Station. Or Norman, for that matter.
Austin American Statesman columnist Kirk Bohls floated the idea that UT's monopoly of TV money could like be trigger for A&M to flirt with the SEC again.
The Big 12, sans Colorado and Nebraska, is a shaky proposition even before ESPN handed Bevo a giant check. This thing is ripe to be picked off. Who can blame A&M for leaving for the SEC with Oklahoma? Both flirted with the SEC before, and I fully expect both schools will again. All of this points to even bigger mega conferences - think Kansas to the Big East - and UT eventually going as an independent.
College athletics is behaving like giant corporations that pray to Wall Street. Companies that pray to Wall Street have learned you can only grow so much before there is no more room. But unlike Wal Mart, which can go global, the increase of college athletic revenue is finite because there are only two sports that generate real money.
They are looking for ways to create more revenue to pay some of their painfully stupid costs, such as the assistants who coach inside linebackers. What these ADs will eventually have to learn is to be more fiscally responsible and more conservative with their money rather than simply raise this price and that price, or join this super conference, in order to keep the status quo.
- Mac Engel
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