The numbers marked a 59 percent ratings increase over the 2011 contest, which drew a 1.6 rating. The 2012 rating has been surpassed only once in the bowl’s history, when the inaugural game between No. 18 Boise State and No. 19 TCU drew a 2.8 rating in 2003.
In this year’s contest, Rice defeated Air Force, 33-14, in front of 40,754 at Amon G. Carter Stadium.
“We are thrilled with the success of our 10th anniversary game,” said Brant Ringler, the bowl’s executive director. “Not only did we have a great crowd … but we saw success with our TV numbers as well.”
_ Jimmy Burch