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September 21, 2009

Cowboys-Giants TV ratings killed

Sunday’s Cowboys-Giants game on NBC Sports had the best overnight rating ever for a “Sunday Night Football” game.

 

The Giants’ 33-31 victory in the unveiling of the new $1.2 billion Cowboys Stadium, earned a 16.5 overnight rating and 27 share (7:30-10:45 p.m. CST), the best overnight rating for a primetime NFL game in 11 years. 

 

 In the head-to-head matchup with the Emmy Awards from 7:30-10 p.m., “Sunday Night Football” won out by a 71-percent margin (16.6/26 vs. 9.7/15).

 

Jeff Caplan

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