Cowboys owner Jerry Jones used fan ceremony before the start of training camp to add little more flavor his team's rivalry with the defending NFC East and Super Bowl Champion New York Giants.
An event that featured sky divers, a miniconcert and a performance by the Cowboys cheerleaders was punctuated by Jones challenge to the fans in attendance.
"Y'all should come to Cowboys Stadium and watch us beat the Giants' asses," Jones said defiantly.
Considering the Cowboys open the season at the Giants in New York, you would think Jones would be more worried about that game than the Oct. 28 battle at Cowboys Stadium.
But what's also true is that Jones never misses a chance to sell tickets and fill his $1.2 billion cathedral in Arlington.