Jerry Jones has always had one philosophy about publicity: good publicity, bad publicity _ just spell my name right.
So in keeping with that the philosophy of any kind of attention is better than no attention at all, the Cowboys have turned what started as a silly internet insult that went viral into a money making venture.
The only difference is they are donating all the money for charity.
The product is Jerry Wipes, born out of the national media seemingly making fun of Jones' son-in-law Shy Anderson for cleaning his glasses during the 24-17 season kickoff victory against the Giants last Wednesday.
Anderson was initially labeled Jones' butler until he was properly identified. Instead of feeling laughed at, Anderson, Jones and the Cowboys are hoping to laugh all the way to bank in hopes of earning money for the Salvation Army.
They are selling cleaning wipes for glasses on www.shopcowboys.com for $2.99.