It’s to compete for a Super Bowl title.
That would seem to be quite a leap for a Cowboys team that has missed the playoffs the last three years and have only two playoffs since their last Super Bowl title in 1995.
But Jones’ criteria of competing for a championship seems to be quite different than when the organization won three Super Bowl titles in 1990s and were named the team of the decade.
He believes competing for a title is defined as getting into the playoffs, considering they way the Packers, Giants and Ravens went from wildcard participants to Super Bowl champs in each of the last three years.
“The last three teams that won championships barely got into the playoffs and did something about it,” Jones said. “You’re probably not being realistic if you don’t think things have changed in the last 10 years. There are probably a lot of people who feel they have a chance to win a championship based on the level playing field and how the cap has affected the game. We feel like we have an opportunity to compete for a championship.”
It’s also not lost on Jones that the Cowboys were won game away from making the playoffs in each of the last two years.
He says the Cowboys made changes in the offseason to get over in the hump in 2013, including the overhauling of the coaching staff and changing of systems on offense and defense, as well as the hiring of a new special teams coach.
Combine all that with the return to health of several key starters from a year ago and Jones believes the Cowboys have what it takes to finally compete for a title this year and win it.
“We put a team together we think can compete for a championship,” Jones said. “We need to stay healthy. We think we got good football players. We think we have improved our team this year. We feel like we have systems in place that better fit our personnel on both sides of the ball. We got a new special teams coach and we expect to get better there. I feel like we have the players that can win a championship.
I feel like the teams that won championships last year, we can compete with them and were right there competing with them maybe without a full deck,” Jones added. “We have confidence that this team will win a championship.”