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February 09, 2011

Rangers announce individual ticket prices, lottery for Opening Day

Individual tickets for 2011 home games -- except Opening Day -- will go on sale at 9 a.m. March 5 at the First Base ticket window at Rangers Ballpark, on the Internet at texasrangers.com, and by phone at 972-RANGERS.

Also announced was a lottery for up to four Opening Day tickets. People wishing to buy tickets for the April 1 game against Boston can register until Feb. 21 at texasrangers.com. After registration closes, the randomly selected registrants will be notified no later than Feb. 23 and given access to an online pre-sale, based on available inventory. Some reserved seats, obstructed-view seats and standing-room tickets will be included in the lottery.

Most ticket prices for non-premier games will increase from 2010, though minimally. Those costs are offset by parking prices remaining at $10, which is $2 less than before Rangers Baseball Express took the ownership reins in August. Thirty-six percent of non-premier tickets are either the same or less than in 2010. Lower-box and club tickets are going up more substantially. They account for roughly 15 percent of all seats at the Ballpark.

Prices for 69 percent of seats for premier games have decreased, and in some cases signficantly. But there are 10 more premier games than in 2010.

The $5 promotion for cash parking on Fridays remains.

"It's a matter of demand but also trying to be equitable in how the house is scaled," CEO Chuck Greenberg said of the 2011 prices. "We're committed to being here for the long haul. Our approach has not been to take advantage of the popularity we are currently riding. We're trying to take the approach of what's good to build and sustain long-term relationships."

-- Jeff Wilson

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