CBS television ratings for weekend rounds of the 2008 Crowne Plaza Invitational at Colonial jumped markedly from last year's comparable telecasts, tournament director Peter Ripa said today.
Ripa said the final numbers he received from CBS officials showed Colonial with a 1.4 national rating for its Saturday telecast and a 1.8 rating on Sunday, when Phil Mickelson wrapped up the title with a dramatic birdie on the final hole. The figures represent increases of 27 percent (Saturday round) and 20 percent (Sunday round) from 2007 figures, when the Colonial tournament battled weeklong rains. The conclusion of the rain-delayed 2007 tournament was aired on The Golf Channel because the telecast ran past CBS' allotted TV window.
Colonial's 2008 weekend telecasts fared even better in Dallas-Fort Worth, where ratings were 2.2 for the Saturday telecast and 2.8 for Sunday.
On another Colonial front: Ripa said officials have learned they will host a meeting of the PGA Tour's Tournament Advisory Council (TAC) during the week of their 2009 event. The TAC meeting, considered an industry coup for the host site, will be May 25-28, 2009. Competition dates for the 2009 Colonial will be May 28-31.
_ Jimmy Burch