Officials at Crowne Plaza Hotels and Resorts, the title sponsor of Fort Worth’s annual PGA Tour stop, announced today that the hotel chain will feature professional golfer Rickie Fowler in this year’s humor-oriented commercial campaign to promote the brand. Fowler, winner of the 2008 Ben Hogan Award given to the nation’s top college golfer, is a rising star and fan favorite on the PGA Tour.
This year’s campaign, entitled “It’s Good to be Rickie,” will debut Saturday in commercials during golf telecasts and will be used in print and online advertisements as well. The 2012 Crowne Plaza Invitational at Colonial will be played May 21-27 at Colonial Country Club in Fort Worth.
_ Jimmy Burch