Officials at Crowne Plaza Hotels and Resorts, the title sponsor for Fort Worth’s annual PGA Tour stop, launched their new golf-related advertising campaign today that will feature tour competitor Rickie Fowler for a second consecutive year.
Fowler, who already has committed to play in the 2013 Crowne Plaza Invitational at Colonial (May 20-26 at Colonial Country Club), is featured in a pair of humorous spots that will air for the first time Saturday on CBS and The Golf Channel.
One spot, dubbed “Autograph,” shows Fowler signing all kinds of items _ including a baby and a hotel towel _ on his way to his room after a round of golf. The other, named “Caddie,” features a cameo appearance by Joe Skovron, Fowler’s caddie.
The campaign will run from Saturday through Aug. 4. For a look at the videos, hit this link:
_ Jimmy Burch