The first-year event, part of a PGA Tour initiative to introduce golf to female decision-makers in business while promoting health and wellness issues, includes a Tuesday breakfast and luncheon during tournament week. CBS Sports reporter Lesley Visser will be the keynote speaker for the lunch, set for 12:30 p.m. on May 21 at Colonial.
Colonial is one of 17 tour stops that will feature an Executive Women’s Day this season. The goal is to expand the initiative to all tour stops by the 2015 season.
PGA Tour commissioner Tim Finchem said the plan is to “enhance the tournament experience for women and engage women in a meaningful and productive way in our tournament markets.”
_ Jimmy Burch