DALLAS - Mark Cuban creates news when he says anything, and now he does so by not saying a word.
His self-imposed gag order during these playoffs has created a tiny stir, mostly because us media dorks like what he says because he's not afraid of his own opinions.
And what Cuban says, or doesn't say, in these Finals against this opponent is relevant.
This is the guy who after Game 5 of the NBA Finals in Miami in 2006 apparently screamed at NBA commissioner David Stern that his league was rigged. Thanks to Tim Donaghy, we know Cuban was right. Cuban was fined $250,000 for his misconduct during that game.
While we in the media are collectively bummed that Cuban is not filling our notebooks with crazy accusations against us, opponents, or anyone, a lot of people are content with nothing coming from his mouth.
"It's fine with me," Dirk Nowitzki said after practice on Friday at the AAC. "It should be about the players. That's the this league is."
He's right. But with a team and a coach with almost no personality, Cuban seems to recognize the need to fill the personality void. Cuban makes people aware of the Dallas Mavericks, which has value. The value of the Dallas Mavericks will always be a priority to Cuban as long as he owns this team.
"Mark has been a huge positive," Mavs coach Rick Carlisle said today. "He's the most unique owner in the league. I love having him around because it lets players know how much he cares."