Step 1: When it doubt, remain absolutely silent.
Step 2: When asked about your past give vague, open-ended answers.
Step 3: Have a great name.
Step 4: Look fantastic in a suit, look fantastic in casual wear, look fantastic in anything, sound good, smell good, kiss good, strut around with supreme confidence, be uncannily successful at your job, blow people away every time you say anything, take six-hour lunches, disappear for weeks at a time, lie to everyone about everything, drink and smoke constantly. Basically, be Don Draper.
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