Whether it's telling the world he loves him some glory hole, which, hey, who doesn't?, or admitting he was initially "too pissed" to talk to Dez Bryant, or now telling a group his team is going to beat the New York Giants' asses, the man simply can't help himself.
He is always, always brilliant, fun theater. No other owner in sports provides as much printable, fun, content as Jerry. He never takes himself too seriously, and has fun with sports. No other person in sports can take a shot the way he can, and return the verbal volley with a smile and a handshake.
Now, about that whole winning thing.
Jerry's rhetoric does fly directly in the face of some of his more high profile employees. Namely, tight end Jason Witten.
Witten, as well as a great number of his teammates, would agree that this team hasn't earned the right to talk. The star on their helmet may be tarnished through mediocrity, but it remains a major target for the other 31 teams in the NFL. Teams still love kicking the hell out of the Dallas Cowboys whenever they can.
The players know this, and combined through a slew of 8-8, 9-7 seasons their rhetoric is usually fairly bland.
There isn't much they can do about the guy who signs their checks.
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