In 20 years a lot of sports fans know mixed martial arts only as Ultimate Fighting Championship. The organization is to mixed martial arts what Google is to internet search engines, or Xerox is to photocopy machines.
The brand represents what it does.
Much of that credit belongs to Dana White, the president of UFC. What still is a niche sport has created a massive internatonal following, and should enjoy another bump in headlines when Anderson Silva tries to regain his title belt against Chris Weidman in UFC 168 on December 27.
White was nice enough to recently answer some uncomfortable questions ...
What is your perfect idea of happiness? Happiness to me is, a lot of people equate happiness to money and success; I have kids, so this is goofy for people who don't have kids - it's about the relationship you have with your kids. And it's about doing what you love to do. Waking up every day and doing what you love to do and amazing relationship with your kids.
People ask me about my legacy. When I'm (bleeping) dead and laying in that box and I want my kids to stand there and say, 'He was a great day.' Those are the things that matter.
What virtue do you admire the most?: I would have to say loyalty.
What virtue do you have no time for: People who care more about money or people.
What do you dislike the most about your appearance? I couldn't give a (blank) about my appearance.
Oh, come on - you're fit and in shape: Swear to God I don't care. I have enough money that if I wanted to I could be dressed in the nicest (bleeping) clothes and look like something out of GQ. I wear t-shirts, jeans and don't give a (blank).
What word do you use the most? (blank). I use (blank) more than any other word on earth. Probably more than 'and'.
What is your nicest car? I have a Ferrari f430.
How fast have you driven it? Very fast. Fast enough to get arrested.
Favorite place you have visited: Cabo. I love Cabo. ... You know what? I have the Crown Prince of Saudi Arabia waiting for me so I have to go.
Thanks for your time: Thank you and thanks for being a UFC fan.
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