FORT WORTH, Texas - The Crowne Plaza Inviational at Colonial is a few days old, so now is the appropriate time. On behalf of the many patrons who enjoyed one of the best Colonial's in ages, Chef Tim Love, be better. Please.
Colonial went with Mr. Love, easily Fort Worth's most marketed celebrity chef, to cater and handle all of the food places on the grounds for the tournament. It was a coup for Love to land the tournament, and vice versa. It was also a giant dud.
Love's first run as the primary food provider to the tournament was marred by long lines, food shortages, and wildly average food. Or food typical of a sporting event, not typical of Tim Love.
The problem is, when you are Tim Love, the expectations go up. It was nearly impossible to look anywhere on Colonial's grounds during the four days and not see the Tim Love name and his logo: "Eat, Drink and Live Well."
Regardless of the cute name you put on it, it's still a hot dog wrapped in tin foil. It's a chicken sandwich wrapped in tin foil. It's nachos. No amount of marketing is going to change those realities. It's still mass produced food for people who need to eat something quickly in order to absorb the alcohol they are consuming.
No one attending the Colonial expected Lonesome Dove Bistro cuisine at the 13th hole. Standing in line for 30 minutes to buy one beer is bad business. Standing in line for 45 minutes for some chips with cheese is horrible business.
No word if Love's contract with the tournament will be renewed. Having Fort Worth's most recognized chef splashed around the tournament was a nice touch, but if you can't get a drink and the wait for food is 30 minutes, and then it's cold when you eat it, who cares?
Colonial is better to line up a bunch of fryers and stock troughs with Bud Lite and Miller Lite than to have a repeat of this food fiasco again.
Next time at Colonial, patrons should be allowed to eat, drink and be well in a more timely manner.
Facebook Mac Engel