The NFL can't figure out a way to land a team in the second-biggest market in the United States - Los Angeles - and rather than simply forcing the Jacksonville Jaguars out of North Florida to SoCal it keeps giving Londoners a game it could take or leave.
The NFL London series continues, this time with our beloved Dallas Cowboys playing the Jaguars. The team is across the pond, and apparently the British press does not care a lick. From afar, this feels like an exhibition game between Man U and FC Barcelona played in Chicago, Dallas or New York - the stadium will be packed, but the interest in the game outside of the actual venue in that city is minimal.
The Cowboys, and owner Jerry Jones, may be able to create headlines and be relevant by waking up in the morning here in the states, but overseas the impact appears shockingly minimal.
To read the news organizations that cover the greater London area, this game is not even going on.
On the front webpage of the London Evening Standard,there is no headline about the Dallas Cowboys or Jacksonville Jaguars.
On the front webpage of the The Times sport's section, there are approximately headlines for 50 stories and links. Not one of them about the Cowboys, Jaguars or the NFL.
On the front webpage of the Telegraph sport's section, there are headlines and links to stories about The English Premier League, F1 racing, tennis, rugby, the All Blacks, cycling ... the only mention of American Football is the Adrian Peterson plea agreement made yesterday in a Houston court.
Checking the Mirror sport section, plenty of EPL news as well as a Man City vs. CSKA Moscow preview, and in the "Other Sports" section there is some mentioning of Peyton Manning and Tom Brady.
No mention of Cowboys or Jaguars.
Browsing the front webpage of the Independent and there are countless futbol stories, and the only single mention of any NFL storys is Andrew Luck and the Indianapolis Colts' blowout win against the New York Giants on Monday night.
Wembley Stadium will be full on Sunday when the Cowboys play the Jaguars, and the NFL will continue to try to expand its footprint in the UK, as well as Toronto, with these types of games but the idea of adding a team in London over the LA doesn't make much sense.
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