Mark Cuban's periodic rants against NBA game officials have gone online and he said Saturday that he enjoys the ability to circumvent mainstream media and keep his thoughts in front of fans and fellow cyber-heads.
Hooray for blogs, right?
Well, maybe not so much.
After Friday's game, the Mavericks' owner used the Twitter online social network to comment on the officiating at the end of the Mavericks' 103-101 loss to Denver.
Cuban, who has questioned the actions of Denver's J.R. Smith in the past, said after the game: "How do they not call a tech on J.R. Smith for coming off the bench to taunt our player on the ground?''
He added that the "scary part of that play: Same crew chief from (the) game in Denver where they missed a call, last play of the game and first J.R. Smith/Wright issue.''
That would be Antoine Wright, who Cuban said nearly got clocked by a Smith elbow in a game at Denver earlier this year.
Then, on Friday night, Wright missed a shot near the Denver bench, fell to the floor and Smith, who was not in the game, got in Wright's face.
Said Cuban on Saturday, via email: "Just another way to have fun and mess with the media. Everyone is so fired up about Twittter, I figured I would have fun. Plus, it will push up the number of followers I have.''
No word from the league yet on any thoughts about a Twitter policy, or whether they are reviewing the Friday incident, although they always do review any controversies.