Here are snippets from the press releases on the new sponsors:
AAA Texas will serve as the title sponsor of the fall NASCAR Sprint Cup Series race at Texas Motor Speedway through 2014 as part of one of the most comprehensive race entitlement packages in the sport.
TMS and Bridgestone Americas Tire Operations (BATO) also announced today that the entities have finalized a multi-year arrangement for the Firestone brand to serve as the title sponsor of the annual June IZOD IndyCar Series event at the world-class motorsports facility.
The five-year agreement between AAA Texas and Texas Motor Speedway will showcase the title sponsorship of the NASCAR Sprint Cup Series race, the eighth event in the prestigious 10-race Chase for the NASCAR Sprint Cup, and also feature official and exclusive status as well as unique branding opportunities at the world-class motorsports facility.
The centerpiece of the deal, formerly known as the Dickies 500, will be re-titled the AAA Texas 500 and makes its debut under the new name on Sunday, Nov. 7. The AAA Texas 500 will headline that NASCAR triple-header weekend at Texas Motor Speedway and this year’s race will mark the sixth running of the Sprint Cup Series event that debuted in 2005.
The announcement was made today by Texas Motor Speedway President Eddie Gossage and Wendy Sabins, Senior Vice President, Marketing, Product Management & Publishing for AAA Texas, who together with AAA-sponsored NASCAR Sprint Cup Series driver Sam Hornish Jr. unveiled the new race logo during the annual Texas Motor Speedway Media Day.
“AAA is very familiar with NASCAR Sprint Cup Series racing and they were pleased to join Texas Motor Speedway to stage the biggest event in NASCAR’s Chase for the Sprint Cup,” Gossage said. “We offer the biggest crowd and the biggest purse in the Chase. We’re pleased to represent AAA Texas, which has been providing quality products and services to Texans for over a century. We think it says something about “The Great American Speedway!’ when a company with such heritage joins us to present this race.”
The June event, formerly known as the Bombardier Learjet 550k, will be re-titled the Firestone 550k, and the first race under the new entitlement is set for Saturday, June 5. The race is a staple of Texas Motor Speedway, having been an annual event at “The Great American Speedway!” since the venue opened in 1997.
Texas Motor Speedway President Eddie Gossage and Firestone Racing Motorsports Manager Joe Barbieri made the announcement and unveiled the race logo during the speedway’s annual Media Day in the Grand Ballroom of The Speedway Club. Neither financial terms nor length of the contract were disclosed.
“The Firestone brand has been a tremendous supporter of the IZOD IndyCar Series throughout the years, and we are extremely pleased to announce this partnership,” Gossage said. “The brand has used its assets in the series to actively promote the sport and attract fans, and we look forward to working together with representatives of Firestone to promote and further enhance the newly titled Firestone 550k.”
The Firestone 550k is a strong addition to BATO’s lineup of sponsorship properties for its Firestone brand in motorsports. Firestone is the Official Tire of the IZOD IndyCar Series, Firestone Indy Lights,
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